BidSwitch Programmatic Insights - 2019

Find out the latest macro programmatic trends

Analyzing almost 400 trillion ad requests, the BidSwitch Programmatic Insights report provides unparalleled visibility into both micro-movements taking place in bidstream, as well as global trends shaping programmatic buying patterns.

This report looks at data collected between 2018 and 2019 to present highlights into those changing dynamics, and the impact of various industry initiatives and market forces on programmatic activity.

This research explores:

  • Regional programmatic spend growth
  • Shifts in user device and channel patterns
  • Advertiser and publisher trends
  • Changes in auction dynamics
  • Viewability, transparency and user identity