Category Archives: Insights

Do publishers need their own bidder?

published by New Digital Age

Will the Future of Ad Buying Be Automated?

published by Broadcasting & Cable

It’s Time To Zero In On Demand-Path Optimization

published by AdExchanger

What Is IDFA?

published by adMonsters

IPONWEB on the State of Programmatic

published by

What does a world without cookies look like?

published by

Surviving 2020 as an Independent

published by

Shane Shevlin Discusses how DTCs can Scale with Programmatic

published by DTC Daily


published by Digital In Asia

Programmatic Snapshot – a BidSwitch Bird’s Eye View of the Programmatic Market

published by Mobile Marketing Magazine

The Supply Path Still Needs Cleaning Up

published by Adexchanger

Tear Down These Walls: The Future of Programmatic is Customizable

published by Platform 161

How consumer privacy regulation creates opportunities for publishers

published by Digital Content Next

TechBytes with Vaughan Denny, EMEA Sales, IPONWEB

published by MarTechSeries

How WordPress Ensures Brand Safety Across Its Longtail

published by AdExchanger

Understanding auction dynamics on the buy side

published by Mediatel

Is It Too Late For Publishers To Take Back Control?

published by AdExchanger

Accenture, Agencies and the Ad-Buying Battlefield

published by MarTechSeries

The end of the (ad agency) world as we know it?

published by The Drum

IPONWEB’s Nathan Woodman Discusses Supply Path Optimisation

published by ExchangeWire

IPONWEB’s Martin Hill Discusses the Future of Publishers

published by ExchangeWire

Bid Enrichment: What’s in It for You?

published by ExchangeWire

ATS NYC 2016: First-Party Machine Learning in Programmatic

published by ExchangeWire

Lessons In Measurement And Attribution From World War II

published by AdExchanger

Al Business Interview

published by